Burger King launches new ‘Be Your Way’ slogan. It replaces the 40-year-old ‘Have It Your Way’ slogan.
We want to evolve from just being the functional side of things to having a much stronger emotional appeal
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Burger King launches new ‘Be Your Way’ slogan. It replaces the 40-year-old ‘Have It Your Way’ slogan.
We want to evolve from just being the functional side of things to having a much stronger emotional appeal
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