The Peace Day burger pop-up restaurant opens for one day in Atlanta, featuring the hybrid Peace Burger, which shares key items from Burger King, Denny’s, Wayback Burger, Krystal and Giraffas. All proceeds from their hybrid burger going to nonprofit organization Peace One Day.
In celebration of its 40th year anniversary since the fast food chain opened its first store in Madrid in 1975, Burger King Spain creates a wine to complement the Whopper burger. The wine is aged in flame-grilled wooden barrels, giving it a distinct charred flavour, which the company says, pairs it perfectly with the chain’s signature burger.
Police say a woman tells them she was walking towards the restroom of a West Palm Beach Burger King when she noticed Jefferson King, a homeless man, touching himself inappropriately.
Woman: What are you doing?
King: What? I’m playing with my penis.
When a store manager asked King to leave, he refused and continued to touch himself. King is facing a charge of indecent exposure of sexual organs, and is being held at the Palm Beach County Jail in lieu of $1,000 bail.
Burger King says it will collaborate with multiple companies, including McDonald’s, on the one-day-only pop-up restaurant featuring “The Peace Day Burger.”
Although they [McDonald’s] haven’t yet agreed to come on board our original proposal still stands. McDonald’s take your time. We’re totally at peace with that. Meanwhile, an incredible thing has happened. We’ve received a significant number of unexpected responses from other restaurants, large and small, each expressing an appetite for peace and enthusiasm to help spread the Peace One Day message…Naturally, peace is inclusive to all. So Denny’s, Wayback Burgers, Krystal, and Giraffas, we’d like to build on your individual proposals to collaborate on Peace Day, September 26. Our ide would be that we all come together to create a burger that combines a key ingredient from each of our signature sandwiches.
Denny’s places full-page ads in USA Today and The New York Times saying it wants to collaborate with Burger King to make a mashup ‘Peace” burger, inserting itself into the discussion between Burger King and McDonald’s. Denny’s wants to combine elements of its 880 calorie Bacon Slamburger (a hamburger topped with hash browns, a cooked-to-order egg, bacon and pepper jack queso) with the iconic Whopper.
We can name it the Whamper, the Slamopper, The WhopaSlam…Well, we can figure that out later.
— Denny's (@DennysDiner) August 29, 2015
McDonald’s declines to participate in Burger King’s “McWhopper” promotion
Burger King proposes the McWhopper, which combines elements of the “Big Mac” and “Whopper” burgers to create a new double-decker burger, sold for one day in a franchise jointly run by employees of both companies. Burger King says the promo will promote Peace Day, linked to 21st September, which is The United Nations International Day of Peace. Burger King promotes the idea in full page ads in the New York Times, social media, and a taste test on the TODAY show.
We come in peace. In fact, we come in honor of peace. We know we’ve had our petty differences, but how about we have a ceasefire on these so-called “burger wars”?.. We appreciate that’s a lot to swallow so we’ve put together mcwhopper.com to give you a better understanding of our proposal. Let’s end the beef, with the beef.
Arcópoli, a Madrid-based LGBT rights group, organizes a group of protesters for a kiss-in at a Burger King in Spain after a same-sex couple was reported to be kicked out of the restaurant. Arcópoli spokeswoman Amanda Rodríguez:
This type of behavior is unacceptable in our city and we hope that the ‘Burger King’ chain will take sufficiently forceful measures to make sure it doesn’t happen again.
Though a Burger King spokesperson was not available for comment, Arcópoli received a statement from the company.
BKC has a long history of dedication to diversity, including support for the LGBT community. Diversity is a a driving force for our innovation and to develop an inclusive environment for everyone: employees, franchises, providers, and customers of BURGER KING(r) restaurants. The franchise that operates this BURGER KING (r) restaurant has a zero tolerance police for any type of discrimination and, upon learning of these events, has taken immediate measures to address the incident.
Burger King purchases Tim Hortons for 11.4 billion. Burger King will move its headquarters to Canada, but will continue to operate out of Miami. Both companies will continue to use the same business models. Alex Behring, managing partner of 3G the company that controls Burger King:
Our combined size, international footprint and industry-leading growth trajectory will deliver superb value and opportunity for both Burger King and Tim Hortons shareholders, our dedicated employees, strong franchisees, and partners.
Customers are not satisfied with the new “Satisfries” so they are being removed from the menu. The Company said from the start they would allow their customers to determine just how long they stayed on the menu. Burger King North America President Alex Macedo:
The remaining restaurants will treat the product as a limited-time menu offering and have begun phasing it out after this unprecedented run.
McDonald’s Japan says the Chinese supplier accused of selling expired beef and chicken had provided 20 percent of the meat for its chicken nuggets. McDonalds, Burger King and Starbucks have stopped using the supplier for beef and chicken. The supplier says:
Our company management believes this to be an isolated event, but takes full responsibility for the situation and will take appropriate actions swiftly and comprehensively.
Burger King launches a gay pride burger called ‘The Proud Whopper.’ It comes wrapped in a rainbow colored paper and will be sold at one location in San Francisco’s Market Street.
It showcases who we are as a brand. It shows how we, as a brand, believe in self-expression.
Burger King launches new ‘Be Your Way’ slogan. It replaces the 40-year-old ‘Have It Your Way’ slogan.
We want to evolve from just being the functional side of things to having a much stronger emotional appeal
Burger King re-launches the website subservientchicken.com to promote its new Chicken Big King sandwich. The new subservientchicken.com is a reinvention of the 2004 viral website, which showcased a man in a chicken suit responding to very specific commands typed in by users. The new website shows a 10-minute video of the chicken’s life over the past 10 years.
The chicken will help us launch the Big King in a big way. He will stick around going forward.
Burger King in Japan launches two burgers, the BK Ringo and NY Whopper, which use grilled apple slices instead of tomatoes. A customer states that the BK Ringo tastes like apple pie:
There’s a short burst of cinnamon flavor that comes just before you wrap your mouth around the sandwich, but once you bite in, the initial flavors on the tongue is mayonnaise, followed by the juicy meat and slight char.
A family finds a marijuana pipe in a Kids Meal, bought for a 4-year-old, in Dundee, MI. A 23-year-old employee admits it was his and that he put it in a Kids Meal box to hide it while working. The Company says:
This Burger King restaurant is owned and operated by a franchisee who enforces a zero-tolerance drug policy. The franchise management team is cooperating fully with the Dundee police department. BKC and the franchisee extend a sincere apology to the guests involved in this unfortunate incident.
Burger King’s Twitter account is hacked. Hacker claims Burger King was sold to McDonald’s and changes Twitter name to McDonald’s and photo to a McDonald’s logo.
It has come to our attention that the Twitter account of the BURGER KING® brand has been hacked. We have worked directly with administrators to suspend the account until we are able to re-establish our legitimate site and authentic postings. We apologize to our fans and followers who have been receiving erroneous tweets about other members of our industry and additional inappropriate topics.
The chain releases the Premium Kuro Burger, a Japanese black burger with bamboo charcoal cheese and squid ink sauce. Japanese customers also enjoy the Kuro Ninja bamboo charcoal burger and upgraded to the Kuro Diamond which comes with lettuce, tomato, onion and the usual trimmings.
There had been a favourable reception to previous Kuro burgers, which have all be limited editions.