Nintendo is a video game company headquartered in Kyoto, Japan. It is originally founded in 1889 as a trading card company by Fusajiro Yamauchi as Nintendo Playing Card Co. Ltd, but in 1963 his grandson realizes the trading card industry is not profitable and changes it to Nintendo Co., Ltd, a toy business. In 1983, they release the Nintendo Entertainment System (also called the Famicom), which goes on to be the best-selling console of its time. After the NES, they release numerous consoles such as the Super Nintendo Entertainment System, Nintendo 64, Gamecube, Wii, and Wii U. They also create handheld consoles like the Gameboy, Gameboy Advance, Gameboy DS, and Nintendo 3DS. Many best-selling game series have been created by Nintendo such as the Mario series, Animal Crossing, and The Legend of Zelda.