Sonnen: McGregor sells ‘confidence’

Sonnen says McGregor is selling something more than entertainment.

People always miss what Conor’s selling. He’s selling trash-talk’ or ‘he’s selling entertainment.’ Well you’re close. I mean, there is some trash-talk there and he’s definitely entertaining. But if you could only use one word, he’s selling confidence. That is the number one thing. Anybody, any weight class, and it’s one thing to say it. It can be entertaining when a guy says it and goes and cuts a promo. But when you got a guy that walks the walk. You got a guy that will take on Jose Aldo, who hadn’t lost in ten years. You got a guy that will change weight class and go up to 170 and take on Diaz, go down to 155, world championship and take on Eddie, switch sports and take on [Floyd Mayweather]. It’s confidence that he’s selling. It’s confidence that’s on display. It’s a confidence that so many people wish they had. By so many, I mean everybody. Everybody wishes they had this kind of confidence and then go out and try to follow through on their dreams.

https://youtu.be/tjcpRLZBqlA