Test markets Coca-Cola Life

17 Jun, 2014

coke lifeCoca-Cola is quietly test-marketing its new beverage, Coca-Cola Life. The beverage is a stevia-sweetened version of regular Coke, containing more than four tablespoons of real sugar and has about 89 calories per can—less than the 140 calories found in a can of regular Coke. Coke Life is Coke’s answer to the two health concerns that have been hitting the company’s soda sales.  It was released in Argentina and Chile last year, and this fall it’s launching in the UK.  CEO Muhtar Kent:

We believe in the North American market.

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