McGregor’s Dream Big Budweiser ad is banned by RTE after the station says it promotes underage drinking. Current advertising guidelines prohibit brands from using ‘heroes of the young’ to market alcohol. Budweiser:
Conor is an aspirational figure for people who wish to follow their dreams and ambitions. Based on independent statistics research, Conor McGregor has an overwhelming adult appeal.
RTE believes it took the correct and prudent course of action in not approving the commercials for broadcast on its television services.