Conor McGregorProduct Release

McGregor unveils his ‘Proper Twelve’ Irish whiskey brand

17 Sep, 2018

McGregor announces the unveiling of his Proper Twelve whiskey brand via Instagram. He says he will donate up to $1 million per year of the proceeds of Proper Twelve at $5 per case to first responder organizations and charities.

Proud day! Today ‘Project Notorious’ finally comes to life with the introduction of my new Irish Whiskey; Proper 12…Born and bred in the Dublin suburb of Crumlin, Dublin 12. Proper Twelve is who I am. I wanted to make an Irish whiskey emblematic of Irish culture as a whole, and something that would showcase the great skill we possess of distilling the best Whiskey in the entire world…

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