McGregor is named the most marketable Irish person for 2017, beating 2016’s number one Paul O’Connell who now lies in second place after his rugby retirement. Robbie Henshaw is third, followed by Katie Taylor. On McGregor’s success, the company that ran the survey says:
I think it’s ultimately down to momentum, a lot of brands try to align themselves with where there is momentum. They want to be associated with success.