McGregor is awarded SI.com’s MMA Fighter Of The Year.
Entering 2016, McGregor was established as the brightest star in the sport, and by the end of the year he was the sport as he transcended into the mainstream and earned S.comI’s MMA fighter of the year award. His pursuit of two titles was a storyline that played out over nearly the whole calendar year and transfixed fans. He headlined the biggest event in the sport’s history with one of its most iconic moments. Even though he was temporarily sidetracked from his ultimate goal by Nate Diaz, he smashed pay-per-view records in every one of his fights…In pop culture, McGregor made appearances on late night television shows like Conan and garnered a role in the forthcoming season of Game of Thrones. He played a character in the latest Call of Duty game. He was tapped for a role in the new xXx movie before pulling out to focus on the Diaz rematch. His trademark strut has become iconic in sports with world-class athletes around the globe mimicking the champion. Cristiano Ronaldo went and trained with McGregor in Las Vegas and McGregor went to Jennifer Lopez’s birthday party.