Tesco limits McGregor’s whiskey sales due to high demand

Tesco Ireland limits sales of McGregor’s newly-released Proper Twelve whiskey, to two bottles per customer per day. One bottle of the whiskey retails at €35.00, and is being sold exclusively by Tesco. One sign placed in Tesco’s said: “Due to popular demand unfortunately Proper 12 Whiskey is limited to 2 bottles per customer per day.” A spokeswoman for the brand further confirmed:

To ensure availability for all customers we’ve introduced a limit on the number of bottles that can be sold in a single sale.