Musk to sue ADL for £22 billion for ‘trying to kill’ X with false anti-semitism claims

In a series of tweets, Musk says he will sue the Anti-Defamation League for $22 billion, which he says is 60% in lost revenue, as a result of the organisation putting pressure on advertisers to stop using the platform with claims that Musk and X is anti-semitic.

To be super clear, I’m pro free speech, but against anti-Semitism of any kind. Since the acquisition, The @ADL has been trying to kill this platform by falsely accusing it & me of being anti-Semitic. Our US advertising revenue is still down 60%, primarily due to pressure on advertisers by @ADL (that’s what advertisers tell us), so they almost succeeded in killing X/Twitter! If this continues, we will have no choice but to file a defamation suit against, ironically, the “Anti-Defamation” League. If they lose the defamation suit, we will insist that they drop the the “anti” part of their name, since obviously …

Musk later explains:

Advertisers avoid controversy, so all that is needed for ADL to crush our US & European ad revenue is to make unfounded accusations. They have much less power in Asia, so our ad revenue there is still strong. This “controversy” causes advertisers to “pause”, but that pause is permanent until ADL gives the green light, which they will not do without us agreeing to secretly suspend or shadowban any account they don’t like. That is the relationship they’ve had with X/Twitter for many years. Presumably, they have that with all western search or social media orgs.

Our US advertising revenue is still down 60%, primarily due to pressure on advertisers by @ADL (that’s what advertisers tell us), so they almost succeeded in killing X/Twitter!

— Elon Musk (@elonmusk) September 4, 2023

When told about a $10.5 million defamation fine awarded against ADL, Musk says that the organisation would be potentially liable for half of X’s revenue:

Interesting. In our case, they would potentially be on the hook for destroying half the value of the company, so roughly $22 billion.

Interesting.

In our case, they would potentially be on the hook for destroying half the value of the company, so roughly $22 billion.

— Elon Musk (@elonmusk) September 4, 2023