A campaign started by Dutch non-profit Just called 99 Days of Freedom encourages people to stay off Facebook for 99 days. They point out that the average user spends 17 minutes each day on Facebook, so 28 hours could be saved by not using the site for 99 days. Merjin Straathof, art director of Just, says:
We found that users have at least a ‘complicated’ relationship with Facebook. We landed on a 99-day period, hoping that such interaction will serve as a support group of sorts.