Facebook claims the World Cup is the biggest social media event ever. Figures obtained by Reuters shows 350 million users participated in a record Facebook “conversation” with 3 billion posts, comments and likes. Facebook tells Reuters:
We knew the World Cup was going to be big, but this level of engagement is remarkable. It was the highest level of conversation around a single event that we have ever measured…Facebook was the global stadium for the 2014 World Cup.
According to Facebook, Germany’s 1-0 win over Argentina in the World Cup final was the most commented match of the tournament, with 88 million users and 280 million interactions. Brazil’s star Neymar was the most talked about player, followed by Argentina’s Lionel Messi, Portugal’s Cristiano Ronaldo and Uruguay’s Luis Suárez. Brazil was the strongest voice on the site, with 26 percent of all World Cup interactions.