Bundchen appears in the latest of a series of ads featuring strong women for Under Armour. In the ad, Bundchen punches a punching bag while negative tweets about her, like “Stick to modeling, sweetie” and “Gisele is soooo fake” flash in the background. Bundchen says:
This incredibly inspirational initiative serves as a powerful reminder of all the amazing things women can do despite the pressures and criticisms we may encounter. Having the strength to tune out negativity and remain focused on what I want gives me the will and confidence to achieve my goals.