In an alliance with Greenlight.com, Amazon announces it will offer a car-selling service on its website. Amazon customers can choose a make and model from various trucks and cars available. After making an initial deposit with a credit card, the car is then purchased at a local dealership, or delivered to the new owner’s home. Jupiter Communications predicts online car sales will account for a third of “auto-buying transactions” by 2004. Greenlight.com has agreed to pay Amazon $82.5 million over a five year period. Bezos:
This is where car buying is going, and we have to be there. As people buy more and more online, they are going to keep coming back to the site that makes it easy and secure for them no matter what category.