Amazon opens its online retail website to third party merchants for a small fee. The company adds 500,000 new products to its inventory (about four times the offerings of the average Kmart). Bezos:
Sixteen months ago, we were a place we could come to find books. Tomorrow, we will be a place to find anything, with a capital A.
Merchants pay $9.99 a month to list their products on the site, and Amazon in turn learns more about the spending and purchasing habits of its customers.