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AmazonJeff Bezos

zShops

29 Sep, 1999

zShopAmazon opens its online retail website to third party merchants for a small fee. The company adds 500,000 new products to its inventory (about four times the offerings of the average Kmart). Bezos:

Sixteen months ago, we were a place we could come to find books. Tomorrow, we will be a place to find anything, with a capital A.

Merchants pay $9.99 a month to list their products on the site, and Amazon in turn learns more about the spending and purchasing habits of its customers.

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