Esquire interview

Seinfeld discusses appearing on Comedians in Cars in an interview with Esquire Magazine.

Jon Stewart, Robert Klein, Aziz Ansari, Sarah Jessica Parker, George Wallace. And I’ve done three of the five. Have two more to go. And it’s gone very well. The whole thing is leading me around now. It was really just an experiment. But I love the potential that a technology like the Internet gives a guy like me. I thought, What if I just put something out and didn’t say anything about it? People would probably start moving it around for me. It’s very self-promoting. Unlike traditional network or movies, where you got to hustle your butt off to get people to notice something, I said, This thing, it’ll do it itself.