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John Battelle

John Battelle1 post

John Linwood Battelle is an entrepreneur, author and journalist. Best known for his work creating media properties, Battelle helped launch Wired in the 1990s and launched The Industry Standard during the dot-com boom. In 2005, he founded the online advertising network Federated Media Publishing.

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29 Sep, 2020

Signal 2020 interview

Linda YaccarinoInterview0 Comments

Yaccarino is interviewed by Battelle about her role at NBCUniversal, the launch of Peacocks.

We have a huge diversity of brands, therefore a huge diversity of knowledge and access. In two really specific areas: We have an incredible purview of how consumers want to interact with us, and therefore we’re able to talk with marketers [like Proctor] about how they want to, or should be, maximising doing business with us.

Signal 2020: John Battelle & Linda Yaccarino, Chair of Advertising & Partnerships, NBCUniversal