IAB talk: Importance of brand safety
At IAB Video Symposium, Yaccarino discusses brand safety for consumers and society as a whole – taking personal data seriously, and where the responsibility lies.
Conversations about brand saftery have exploded.
Stages Summit speech
As Stages Summit in Chicago, an event produced by Advertising Women of New York to educate and inspire women about the skills they’ll need to move their career to the next stage in a rapidly changing industry, Yacarrino talks about her first year at NBCUniversal, and about transformation in general.
If you’re in a position to make transformational leadership decision, you’ve got to learn how to trust yourself. You’ve got to learn to trust your gut. And trust your experience. You’re not always going to have the data, the tools, the opportunity to make the decision in the amount of time you need to make those decisions. You’ve got to be brave…You’ve got to be comfortable with making decisions that fast. After a while you come to learn that’s OK because transformation is a really, really tough thing. [If] anyone says there’s no need to transform their company, they’re not paying attention to what’s going on,