What's this? This is an unbiased just-the-facts news timeline ('newsline') about Linda Yaccarino, created by Newslines contributors. Become a contributor

Linda Yaccarino

Linda Yaccarino37 posts

Linda Yaccarino is an Amercian businesswoman, who has been hired to take over as Twitter CEO, from Elon Musk. She previously worked at NBCUniversal as chairwoman for global advertising and partnerships, and at Turner Entertainment.

Latest News view > Click for Biography view
16 Feb, 2023

Appointed YMU Group chair

Hired0 Comments

Yaccarino is appointed Group Chair of YMU talent management agency. Yaccarino:

We all know great talent when we see it. Whether it’s on stage, on the field, in front of and behind the camera, on every platform—you name it—epic performances stick with us. And for decades, I’ve supported top talent by growing global brands alongside premium content. The Group represents some of the most exciting, elite level talent in the global culture space who are supported by an unparalleled, industry leading team of global experts. I’m looking forward to working with Mary and the exceptional YMU team to support their continued growth of individual’s brands on a global scale.

6 Jan, 2021

Named Ad Council BOD chair

Hired0 Comments

Yaccarino is named chair of the Ad Council’s Board of Directors. The role of rotates among representatives of four industry sectors: media companies, technology companies, ad agencies and advertisers, and was previosuly held by David Fischer, Chief Revenue Officer of Facebook, Yaccarino joined the Ad Council board in 2014 and became a member of the Executive Committee in 2015. She most recently was vice chair.

There are almost no words to express how proud I am to serve as Chair…The Ad Council shows us what’s possible when we combine the power of responsibility, creativity, credibility, and care for people. It’s an honor to join them in this new capacity.

31 Oct, 2011

Yaccarino hired by NBCUniversal

Hired0 Comments

A week after leving Turner, Yaccarino is hired as President, Cable Entertainment & Digital Advertising Sales at NBCUniversal. Yaccarino takes responsibility for all cable entertainment and digital advertising sales for the company including USA, Syfy, Bravo Media, E! Entertainment, Oxygen Media, Style, G4, Sprout, Chiller, Cloo and their respective digital platforms. Additionally, Yaccarino will oversee the sales efforts for NBC.com, AccessHollywood.com, NBCSports.com, NBCOlympics.com and GolfChannel.com and the stand alone digital businesses DailyCandy, Swirl, Fandango, iVillage and Television Without Pity. Company:

Linda has a proven track record in driving commercial success through industry-leading innovations and creative strategic marketing solutions for her clients.

in 2016, Yaccarino described her first year at NBCU:

The first year at NBCUniversal was the hardest year I have ever had in my entire career. I was hired to come and head up an entire sales and marketing department. But I was also hired to transform the company. [There were 15 different sales teams]and they were rigidly siloed and they were almost allergic to collaboration. I believe [the ad sales system] was invented by Scooby-Doo. It was held together with duct tape and paper clips…The compensation plan, I quickly dubbed the sales prevention plan. Incentives were all out of whack. Compared to our competitors, we were about a decade behind…Anyone ever watch that show Naked and Afraid? I felt like that every day. I didn’t know where to start. I was pretty sure I wasn’t ready…I was hired to transform the company and it didn’t matter if I was ready or not. I learned really quickly that if I was going to be successful transforming this company, I was going to have to get used to being lonely. Because I was never more lonely than when I managed over 1,000 people.

Jan 1992

Hired by Turner Broadcasting

Hired0 Comments

Yaccarino is hired by Turner (formerly Turner Broadcasting System). She will stay at the company for 19 years and 11 months.