Hollywood Reporter ‘Measurement Crisis’ Q&A

In an interview with The Holywood Reporter, Yaccarino addresses the ‘Today; show slump, NBC’s programming challenges and the impact of the platform agnostic consumer.

There really is no media company like ours. I suspect that if you were able to design a media company of the future it would look a lot like this company.

On measuring consumer behavious:

We have a measurement crisis on our hands. Measurement is lagging considerably behind consumer behavior and we have got to get to a point where all viewing or interaction with content is measured on any screen. And we need to accelerate the evolution to that. It’s not just a digital issue. Obviously there’s vulnerabilities in that space as well. It’s very, very frustrating.