In an interview with the Asahi Evening News, Mark & Mary talk about the magazine:
If you’ve just arrived in Tokyo, you can use the classifieds to find a house, to go places and meet people. You couldn’t do that before.
On the difficulty of selling ads in Japan:
Before we published the first issue, Mary went around trying to sell ads to Japanese companies. We had a bit of a problem because many Japanese companies didn’t know what a classified ad was.