Announces all-day breakfast
McDonald’s announces that it will start all-day breakfast at all stores from Oct 6, after franchisees vote to approve the proposal. The restaurant will only serve a limited breakfast menu past 10:30 and items will vary based on region. The company sends a series of tweets to customers who had asked questions about the start date.
.@jim The eagle has landed. And by eagle we mean #AllDayBreakfast. And by landed we mean starting 10/6! pic.twitter.com/HjvsjaQMKo
— McDonald's (@McDonalds) September 1, 2015
Increases Quarter Pounder beef
McDonald’s increases the amount of beef in its Quarter Pounder from 4 to 4.25 ounces, before cooking. The former 4-ounce patty cooked down to 2.8 ounces after heating.
To offer breakfast all day nationwide
After testing all-day breakfast in select cities, McDonald’s operators have been told to prepare for a nationwide extension of all-day breakfast in October, according to a company memo.
Chicken Selects return
McDonald’s announces Chicken Selects are coming back to the menu in American restaurants, after having been absent for two years:
We look forward to bringing back this customer favorite made with chicken tenderloin.
Individual restaurant will determine if the Chicken Selects remain on the menu permanently:
They are limited time offer, however markets have the option to keep them if they want, so some areas may continue to sell them.
Ordering app available
McDonald’s tests the ‘McDonald’s Mobile Ordering’ app in 22 locations in Georgia and Alabama. Customers can order and pay for their food on the app and pick up their food outside at a curbside check-in or inside from a special queue. The app is free on Apple iOS and Google Android operating systems.
We are testing these technologies in a few markets, so it’s premature to speculate on the decisions we may make after the tests, but we’re excited to bring a cutting-edge experience in the future to our customers.
Ranks last in 2014 customer satisfaction rating
McDonald’s ranks last in American Customer Satisfaction Index’s ranking of fast food restaurants for 2014. Their satisfaction score fell from 73 percent in 2013 to 71 percent in 2014. The ratings are based on interviews from 4,572 customers contacted between January and March 2014.
We are always listening to our 27 million customers every day and appreciate hearing feedback from them and other sources as it helps us improve and evolve.