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14 Jul, 2014

Mobile TV study

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Facebook joins television ratings company Nielsen in studying users’ mobile TV viewing habits. Whenever a user watches television on any device from a network that uses Nielsen to track views, Facebook will also send information about the user’s age and sex. Cheryl Idell, executive vice president of Nielsen, says:

The world is shifting radically, and so we had to evolve our measurement so that we could capture all of this fragmented viewing.

6 Jun, 2014

Market research supplier named

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Nielsen is announced as official market research supplier for the 2016 Olympic and Paralympic games. The company will report public opinion and expectations surrounding the games. This is the third time the company has been selected. Ragasol, President of Nielsen Brazil, says:

Organising these events is the most important showcase that a country can have. Our mission is to help the Olympic Movement take decisions and support Brazil in delivering the best Games in history.