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Mobile TV study

14 Jul, 2014

Facebook joins television ratings company Nielsen in studying users’ mobile TV viewing habits. Whenever a user watches television on any device from a network that uses Nielsen to track views, Facebook will also send information about the user’s age and sex. Cheryl Idell, executive vice president of Nielsen, says:

The world is shifting radically, and so we had to evolve our measurement so that we could capture all of this fragmented viewing.

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