Revlon launches a new marketing campaign, “Love is on,” with an intent on regaining market share. The campaign includes print and digital ads, social media, and commercials. An interactive billboard in Times Square encourages passersby to share messages of love. Chief executive of Revlon Inc., Lorenzo Delpani:
In this category, I see a sea of sameness. Campaigns are not using emotion in an intense way. From now on, we intend to be on a mission, inspiring all the shades of love.