Inc. interview

Branson tells Leigh Buchanan and Andrew McLean for Inc. that it’s possible to succeed in a first venture:

Everyone who creates something is doing something audacious because the most difficult time is when you’re starting from scratch with no financial backing, just an idea, and you’re trying to get your very first venture off the ground … true audaciousness comes from those people who just have the pluck and the courage to say screw it, let’s do it, I see a gap in the market, I may fall flat on my face and it may cost me everything