Richard BransonInterview

Forbes interview

30 Oct, 2012

Branson tells Forbes that many presentations are ineffective:

Too many people are hiding in dark rooms flipping through too many words on big screens. There’s a reason why I avoid boardrooms. I’d rather spend time with people ‘in the field,’ where eye contact, genuine conviction and trustworthiness are in full evidence.

Ideas should be concise:

From the beginning, Virgin used clear, ordinary language.  If I could quickly understand a campaign concept, it was good to go. If something can’t be explained off the back of an envelope, it’s rubbish.

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