Branson tells Forbes that many presentations are ineffective:
Too many people are hiding in dark rooms flipping through too many words on big screens. There’s a reason why I avoid boardrooms. I’d rather spend time with people ‘in the field,’ where eye contact, genuine conviction and trustworthiness are in full evidence.
Ideas should be concise:
From the beginning, Virgin used clear, ordinary language. If I could quickly understand a campaign concept, it was good to go. If something can’t be explained off the back of an envelope, it’s rubbish.