SMASHD Labs

SMASHD Labs5 posts

SMASHD Labs is a startup accelerator announced by Troy Carter in July 2915.

21 Jun, 2016

Launches Smashd Group

Founding

Carter and Havas launch Smashd Group, an extension of his online news vertical and business accelerator, at Cannes Lions. Carter’s team of 20 Smashd employees at Atom Factory will assist Havas’ global network of corporate clients on brand consultancy, technology strategy and other innovations. Carter, on the difference between large brands and artists social media presences.

We don’t touch our artists’ Twitter or Instagram accounts. [But] when you have multiple people running a digital department, it’s very difficult for that voice to translate throughout the organization into the community…If you’re Coca-Cola, General Mills, one of these big companies, they’re a big inspiration to most of these startups. So when you can marry that thirst for innovation within the biggest companies and the thirst for business development from these young entrepreneurs, we think it’s a perfect match, The idea of being able to do [Smashd] Labs on the tech side, and brand innovation, we can bring these two worlds together.

Carter also talks about the next area he sees that is set for disruption:

Banks are dead. I met with the founder two weeks ago who’s building a platform for music artists, from STEM, and basically they were gonna handle collections for music artists to collect royalties from YouTube and all these other platforms. After the founder showed me an artist’s PayPal account, which contained $250,000, she said, ‘None of the creators are gonna have bank accounts. For these kids, everything is happening on mobile.’ This group aren’t buying cars, so they’re not paying loans. They’re renting and not buying houses, they’re waiting to get married til their mid-to-late 30s. These kids aren’t going to college soon because they don’t want the student debt. So I think banks are ripe for disruption.

22 Jul, 2015

Announces SMASHD Labs tech accelerator

Founding

Carter announces SMASHD Labs, an LA-based accelerator. SMASHD Labs will take between five and seven young tech companies whose focus is entertainment and culture and house them for 10 weeks in Atom Factory’s office, providing them with $50,000 in funding for 3% of the company, as well as providing a weekly “curriculum” in order to focus and define their idea.

ATOM FACTORY PRESENTS: SMASHD LABS

Do you love news? Help us add and summarize the world's news. Find out more