Carter and Havas launch Smashd Group, an extension of his online news vertical and business accelerator, at Cannes Lions. Carter’s team of 20 Smashd employees at Atom Factory will assist Havas’ global network of corporate clients on brand consultancy, technology strategy and other innovations. Carter, on the difference between large brands and artists social media presences.
We don’t touch our artists’ Twitter or Instagram accounts. [But] when you have multiple people running a digital department, it’s very difficult for that voice to translate throughout the organization into the community…If you’re Coca-Cola, General Mills, one of these big companies, they’re a big inspiration to most of these startups. So when you can marry that thirst for innovation within the biggest companies and the thirst for business development from these young entrepreneurs, we think it’s a perfect match, The idea of being able to do [Smashd] Labs on the tech side, and brand innovation, we can bring these two worlds together.
Carter also talks about the next area he sees that is set for disruption:
Banks are dead. I met with the founder two weeks ago who’s building a platform for music artists, from STEM, and basically they were gonna handle collections for music artists to collect royalties from YouTube and all these other platforms. After the founder showed me an artist’s PayPal account, which contained $250,000, she said, ‘None of the creators are gonna have bank accounts. For these kids, everything is happening on mobile.’ This group aren’t buying cars, so they’re not paying loans. They’re renting and not buying houses, they’re waiting to get married til their mid-to-late 30s. These kids aren’t going to college soon because they don’t want the student debt. So I think banks are ripe for disruption.
00Mark DevlinMark Devlin2016-06-22 19:36:592016-06-22 19:51:52Launches Smashd Group
Newslines aims to give readers the complete unbiased news history of any topic. Become a contributor to add news about your favourite topic.
Click on the different category headings to find out more. You can also change some of your preferences. Note that blocking some types of cookies may impact your experience on our websites and the services we are able to offer.
Essential Website Cookies
These cookies are strictly necessary to provide you with services available through our website and to use some of its features.
We provide you with a list of stored cookies on your computer in our domain so you can check what we stored. Due to security reasons we are not able to show or modify cookies from other domains. You can check these in your browser security settings.
Google Analytics Cookies
These cookies collect information that is used either in aggregate form to help us understand how our website is being used or how effective our marketing campaigns are, or to help us customize our website and application for you in order to enhance your experience.
If you do not want that we track your visit to our site you can disable tracking in your browser here:
Other external services
We also use different external services like Google Webfonts, Google Maps, and external Video providers. Since these providers may collect personal data like your IP address we allow you to block them here. Please be aware that this might heavily reduce the functionality and appearance of our site. Changes will take effect once you reload the page.
Google Webfont Settings:
Google Map Settings:
Google reCaptcha Settings:
Vimeo and Youtube video embeds:
The following cookies are also needed - You can choose if you want to allow them: