Starbucks will soon add coffee trucks to three colleges: Arizona State University, James Madison University in Virginia, and Coastal Carolina University in South Carolina.
The trucks will be run by Aramark. In an Aramark survey of its college customers, 47 percent said they want to purchase something from a specialty coffee or espresso café, and Starbucks was the No. 1 preferred brand for coffee. Aramark:
A college campus was the ideal setting to test the mobile truck,