Starbucks rolls out aprons to its military-affiliated employees, featuring an American flag along with the employee’s name and military affiliation. The first aprons are handed out at a Starbucks near a large military base in Washington state. Aprons will be given out to Starbucks employees that are enrolled with “Roll Call” a website where partners can identify themselves as being affiliated with the military whether through service or marriage. The site is part of Starbucks commitment to hire 10,000 veterans and military spouses by the end of 2018.
This is a way to honor partners who served in the military and veterans’ spouses. We know the strength of the Siren when people are traveling the world. This extra identification on aprons will help create an even stronger relationship between our partners and customers who have a military connection.