Named Starbucks


Gordon Bowke suggests the name “Pequod” for the developing coffee chain. This is a reference to Captain Ahab’s ship in Moby Dick. Co-founders Jerry Baldwin and Zev Siegl instead suggest the name “Starbucks” – after Captain Ahab’s first mate. Thus is the chain officially named. This name would later go on to inspire the iconic green and white Siren logo.

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