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Troy Carter

Troy Carter91 posts

Troy Carter is an American businessman, born in Philadelphia in 1972. Originally a member of the short-lived rap group 2 Too Many, he worked for Puff Daddy before setting up his own artist management company. In 2007 he became Lady Gaga’s manager, helping her sell over 24 million albums and 90 million singles. He split with Gaga in 2013. He is an active investor in over 50 technology startups. He lives in Los Angeles with his wife and five children.

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Jan 1990

2 Too Many audition

James LassiterJeff TownesWill SmithAudition0 Comments

Every day Carter walks to Delaware Avenue, to the studio of DJ Jazzy Jeff (Townes) and the Fresh Prince (Smith). One day, a friend who is recording in the studio lets him in. Townes, Smith and Lassiter, Smith’s business partner are in the lounge. Carter:

We literally just walked into the room and said we want to play some music for you. Will told us to go ahead and pop the tape in. [The room was too small for our routine] so everyone went outside and we danced in the snow…They just fell in love with us. We pretty much sucked as a group. They loved us and our tenacity more than anything else.

Lassiter:

Every night someone was down there trying to get put on. It was something about these three kids and their personality and sense of humor that we responded to. I don’t remember if we thought they were talented or not. They just didn’t give up…We would just laugh at them. I remember plenty of times driving them home. I would say, ‘How are you getting home?’ They hadn’t thought it through. They didn’t have gloves. They didn’t have a Plan B.

Lassiter and Smith give 2 Too Many a record deal on their WilJam label.