Troy Carter

Troy Carter91 posts

Troy Carter is an American businessman, born in Philadelphia in 1972. Originally a member of the short-lived rap group 2 Too Many, he worked for Puff Daddy before setting up his own artist management company. In 2007 he became Lady Gaga’s manager, helping her sell over 24 million albums and 90 million singles. He split with Gaga in 2013. He is an active investor in over 50 technology startups. He lives in Los Angeles with his wife and five children.

4 Nov, 2013
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Gaga, Carter split

Business split

After Gaga’s YouTube Music Awards Dope performance, Gaga and Carter split over “creative differences.” Sources say Carter has been cut out of the ARTPop album campaign, and Gaga has been refusing his advice:

She doesn’t take direction anymore.

The two had been having rifts in recent months – including a reported fight around August’s MTV Video Music Awards that one source describes as a “blow out,” but was later resolved. Another insider says that Carter, while sad, feels “liberated” to be relieved from duty.

2005
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Sanctuary deal falls apart

Business split

Sanctuary Urban Group terminates Carter’s five-year contract, as well as those of his Erving Wonder partners, J. Erving, and Tony Davis, before they expired. An eventual settlement closes the chapter on Sanctuary’s alliance with the urban music genre. Carter says the cultures of the two firms were just too different:

Instead of me being able to be creative with the artists, I was sitting in finance meetings a couple of times a week. It killed my spirit as an entrepreneur.

He loses his payday from the sale.

As an entrepreneur you take big swings of the bat. I struck out.

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