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Playboy Scott Flanders

Drops nudes

12 Oct, 2015

As part of a redesign that will be unveiled in March 2016 , the print edition of Playboy drops images of nude women, although it will still feature women in provocative poses.

CEO Flanders:

You’re now one click away from every sex act imaginable for free. And so it’s just passé at this juncture.

As a result of dropping nudity from its website in 2014, executives say the average age of its reader dropped from 47 to just over 30, and its web traffic jumped to about 16 million from about four million unique users per month. The magazine continues to make a loss of $3 million/year, but is seen as a storefront for the brand.


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