The IOC announces that broadcast rights in Brazil for the 2014 Sochi games and 2016 summer games have been awarded to three organizations. Globo Comunicação e Participações S.A. (TV Globo) wins the rights to air across all broadcast platforms, including non-exclusive free-to-air television in partnership with Rádio e Televisão Bandeirantes Ltda (Bandeirantes). Radio e Televisão Record S/A (Rede Record) also wins the right to free-to-air television on a non-exclusive basis. IOC President Rogge says:
This is an important announcement, not only for the IOC but for the Olympic Movement as a whole. Brazilians will be able to enjoy unparalleled coverage of the Olympic Games in 2014 and 2016. The agreement also represents an important increase in revenue for the Olympic Movement, which will be redistributed to help develop and promote Olympic sports around the world.