Playable poster

Lambert adds a new component to her Platinum Tour by joining forces with Crystal Light and Novalia, to create the very 1st playable poster. The artist’s fans will be able to play her records plus unlock different tracks by touching the poster:

I’m always thrilled to introduce new ways for my fans to interact with my music. What better way to kick off the Platinum Tour than with my favorite brand, Crystal Light, and offer a fun, unique way for concert-goers to enjoy my album.