Drops iPod
As Apple moves on to wearable devices and bigger screens on their smartphones, they say goodbye to their classic MP3 player, the iPod, which was introduced in October 2001. The device eventually held up to 160GB of music. The iPod accounted for a large part of the company’s sales, with 54.83 million iPod units shipped at the division’s sales peak in 2009. Numbers decreased as Apple’s iPhone and competing Android smartphones sales begin to eat into the MP3 market. Additionally, new devices, like the iPad tablet, created a brand new product niche.