To promote, You Have A Brain, A Teen’s Guide To T.H.I.N.K. B.I.G., Carson appears in a video outlining the meaning of his philosophy:
K is for knowledge, which is the thing that makes you into a more valuable person. Things don’t mean anything. It’s knowledge that allows you to be able to acquire things, it allows you to be able to move to the place that you want to move to, and to accomplish the things that you want to do. That is really why Solomon, the wisest man who ever lived, talked so glowingly about what knowledge can do for a person.