Invites burger collaboration
Burger King says it will collaborate with multiple companies, including McDonald’s, on the one-day-only pop-up restaurant featuring “The Peace Day Burger.”
Although they [McDonald’s] haven’t yet agreed to come on board our original proposal still stands. McDonald’s take your time. We’re totally at peace with that. Meanwhile, an incredible thing has happened. We’ve received a significant number of unexpected responses from other restaurants, large and small, each expressing an appetite for peace and enthusiasm to help spread the Peace One Day message…Naturally, peace is inclusive to all. So Denny’s, Wayback Burgers, Krystal, and Giraffas, we’d like to build on your individual proposals to collaborate on Peace Day, September 26. Our ide would be that we all come together to create a burger that combines a key ingredient from each of our signature sandwiches.
Denny’s wants peace burger
Denny’s places full-page ads in USA Today and The New York Times saying it wants to collaborate with Burger King to make a mashup ‘Peace” burger, inserting itself into the discussion between Burger King and McDonald’s. Denny’s wants to combine elements of its 880 calorie Bacon Slamburger (a hamburger topped with hash browns, a cooked-to-order egg, bacon and pepper jack queso) with the iconic Whopper.
We can name it the Whamper, the Slamopper, The WhopaSlam…Well, we can figure that out later.
hey @burgerking …or the Whoppaslam©? The Slopper©? The Slamopper©? wouldn't that be whopperslamalicious?!https://t.co/t1FACtBhgv
— Denny’s (@DennysDiner) August 29, 2015
Declines McWhopper promo
McDonald’s declines to participate in Burger King’s “McWhopper” promotion
Proposes McWhopper
Burger King proposes the McWhopper, which combines elements of the “Big Mac” and “Whopper” burgers to create a new double-decker burger, sold for one day in a franchise jointly run by employees of both companies. Burger King says the promo will promote Peace Day, linked to 21st September, which is The United Nations International Day of Peace. Burger King promotes the idea in full page ads in the New York Times, social media, and a taste test on the TODAY show.
We come in peace. In fact, we come in honor of peace. We know we’ve had our petty differences, but how about we have a ceasefire on these so-called “burger wars”?.. We appreciate that’s a lot to swallow so we’ve put together mcwhopper.com to give you a better understanding of our proposal. Let’s end the beef, with the beef.
