At a press conference for his upcoming fight against Holloway in UFC 212, Aldo says he is now willing to trash talk his opponents.
I think that this rivalry [with Holloway] is great because it sells more and gives us money. We’re going through a new generation now that is completely different than when I started in the sport. When I started, athletes fought for honor, respect, philosophy. Today, it’s not a real fighter. It’s this joke. If you don’t talk, you fight for nothing, you’ll be left behind…Rankings mean nothing, you have to talk trash. What drives this [sport] today is money, and that’s super normal to me now. I made a lot of money [against McGregor], and I’m thinking about it now. I think about continuing being champion and having my honor and respect, but it’s not worth being the good guy anymore.