FacebookProduct Release

Introduces Instant Articles

13 May, 2015

Facebook introduces the inclusion of articles by selected publishers inside the Facebook iOS app. Publishers include The Atlantic, BBC, BuzzFeed, Bild, The Guardian, National Geographic, NBC, Spiegel, and The New York Times. Not all pieces from these publishers will be distributed as an Instant Article at first. Pubnlishers will receive 100$% of ad revenues on their own ads, or 70% of ad revbenue when Facebook sells ads on their behalf. The app allows sharing of articles to Pinterest and Twitter. Product Manager:

Along with a faster experience, Instant Articles introduces a suite of interactive features that allow publishers to bring their stories to life in new ways. Zoom in and explore high-resolution photos by tilting your phone. Watch auto-play videos come alive as you scroll through stories. Explore interactive maps, listen to audio captions, and even like and comment on individual parts of an article in-line.

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