Rodger joins the Web forum PUAHate.com. He later describes it as “a forum full of men who are starved of sex, just like me.” He attempts to convince his parents to peruse the site::
to give them some sort dose of reality as to why I am so miserable. They never understood why I am so miserable. They have always had the delusion that everything is going well for me, especially my father.
PUAHate is a forum comprised mostly of “men’s rights activists” who have become disenchanted with the slick marketing and sales gimmicks of the PUA, or Pick-up Artists, contingent on the Internet. Some of his comments on the forum express racism, including one where he mocks an Asian man trying to date a white woman, and another where he says it is “rage-inducing” to see a “black guy chilling with 4 hot white girls.” In another message, Rodger, whose mother is Asian, later writes to an Asian member of the site:
Full Asian men are disgustingly ugly and white girls would never go for you. You’re just butthurt that you were born as an asian piece of shit … You even admit that you wish you were half white. You’ll never be half-white and you’ll never fulfill your dream of marrying a white woman. I suggest you jump off a bridge.