Amazon launches Fire TV, a tiny black box that plugs into a HDTV television. The device streams Netflix, Amazon Prime Instant Video, Hulu Plus, WatchESPN, and Showtime. Amazon also allows users to rent video from its instant video store. Bezos:
Tiny box, huge specs, tons of content, incredible price—people are going to love Fire TV ….
Fire TV (priced at $99) is meant to be a competitor to Roku and Apple TV, expands Amazon’s hardware, including its Kindle and Kindle Fire products.