Little Monsters launch
Gaga launches LittleMonsters (https://littlemonsters.com/) as an invite-only beta for Gaga’s fans, who she refers to a “Little Monsters”. The site is the first project by Backplane and acts as a social network for her fans. CEO Michelsen says the project, in common with other Backplane project aims to :
Unite people around interests, affinities and movements. Backplane is about bringing together communities and Gaga’s community just so happens to be the community we’re using to learn about proper functionality. We think we can really change the world.
Gaga had called her manager, Carter, after seeing a screening of The Social Network:
She said she’d like to build a social network for her fans, and build a community where they could congregate and have conversations. So I called some of my friends in the Valley.
Carter then talked with Palantir CEO, Lonsdale, which led to the creation of Backplane, which has built the platform for the site. They receive backing from Google Ventures and others.
Marry The Night performance
Gaga performs Marry The Night during The Ellen Show to promote her album Born This Way.
Lady Gaga interview
Seacrest interviews Gaga during On Air With Ryan Seacrest about how Britney Spears teaches her to always preform her hit songs.
I would be so mad if I went to see my favorite pop singer, and they didn’t play all the big hits. When I went to see Britney [Spears], I just remember thinking in that moment, ‘If I feel this way, I bet the audience feels this way.
Lady Gaga interview
Seacrest interviews Gaga during On Air With Ryan Seacrest about how her family reacted to the single Marry The Night.
My dad called me and he was like, ‘That was so raw, and the angles that you chose.’ My dad really understands me. So he said he loved how linear it was in the beginning, and then in the middle it was chaotic and at the end it was graphic, but that it wasn’t really.
My family knows my vocabulary. My sister’s a fashion designer too so I guess in our household we’re sort of used to talking about art and fashion and music all the time. And same thing at the Grammy nominations, he’s like, ‘That opening was the [expletive]!’ And he said something like ‘Never wear red, white and blue, always be the underdog.’ I was like, ‘Yeah okay Dad have you had a couple drinks?
Marry The Night Grammy performance
Gaga performs Marry The Night during the 53rd Annual Grammy Award show to promote her album Born This Way.
You and I performance
GaGa performs You & I on The Jonathan Ross Show from her album Born This Way.
Gaga performs Judas during the iHeart Radio Music Festival to promote her album Born This Way.
iHeart Radio performance
Gaga performs a full concert including Judas, You and I, Just Dance and Bad Romance at the iHeart Radio Music Festival to promote her album The Fame Monster.
You and I
Gaga releases her single, You and I, from her album, Born This Way.
Harper’s Bazaar cover
Gaga appears on the cover of the October 2011 issue of Harper’s Bazaar magazine. She talks about how she isn’t wearing makeup on the cover, fitness, and how people expect the unexpected of her.
Whether I’m wearing lots of makeup or no makeup, I’m always the same person inside.
Born This Way performance
Gaga performs Born This Way during the Much Music Awards show promoting her album Born This Way.
Backplane is founded by Carter, Michelson, Lonsdale and Lady Gaga. The seven-person project aims to provide a way to organize and power online communities based on certain interests, such as sports teams, musicians, and also bring in feeds from Facebook, Twitter, and other social networking sites. Gaga has a reported 20% stake in the business. $1 million has been raised in angel funding from investors including Schmidt’s Tomorrow Ventures.
Born This Way performance
Gaga performs Born This Way on Good Morning America from the album of the same name.
Gaga performs Judas on Good Morning America from her album Born This Way.
The Edge of Glory performance
Lady Gaga performs The Edge of Glory during the American Idol show.
Born This Way
Gaga releases her single, Born This Way, from her album with the same title, Born This Way.
Gaga releases her single, Americano, from her album, Born This Way.
The Edge of Glory
Gaga releases her single, The Edge of Glory, from her album, Born This Way.
Gaga performs Judas during The Ellen Show to promote her album Born This Way.
Gaga releases her single, Judas, from her album, Born This Way.