Gaga performs Born This Way during the Much Music Awards show promoting her album Born This Way.
Backplane is founded by Carter, Michelson, Lonsdale and Lady Gaga. The seven-person project aims to provide a way to organize and power online communities based on certain interests, such as sports teams, musicians, and also bring in feeds from Facebook, Twitter, and other social networking sites. Gaga has a reported 20% stake in the business. $1 million has been raised in angel funding from investors including Schmidt’s Tomorrow Ventures.
Gaga performs Born This Way on Good Morning America from the album of the same name.
Gaga performs Judas on Good Morning America from her album Born This Way.
Lady Gaga performs The Edge of Glory during the American Idol show.
Gaga releases her single, Born This Way, from her album with the same title, Born This Way.
Gaga releases her single, Americano, from her album, Born This Way.
Gaga releases her single, The Edge of Glory, from her album, Born This Way.
Gaga performs Judas during The Ellen Show to promote her album Born This Way.
Gaga releases her single, Judas, from her album, Born This Way.
Gaga gives an interview to Harper’s Bazaar Magazine about the success of her single Born This Way.
It broke all the records. Gaga cheers, bopping up and down, adding that what she found most remarkable was that the song attracted new fans. I was happy with the fans I’ve already got. But it opened this new fan base of people who love the simplicity and joyfulness of it.
Gaga performs single Born This Way during the Grammy Awards show to promote her album Born This Way.
Lady Gaga wins Grammys for Best Female Pop Vocal Performance, Best Short Form Music Video for Bad Romance and Best Pop Vocal Album for The Fame Monster.
Thank you so much from the bottom of my heart.
Carter praises Born This Way:
We’re just starting to play music for the label. We’re very excited about it. We’re starting to play a little for people and getting a feel for it, and she’s done an incredible job, a really incredible job.
Carter also says he and Gaga have yet to decide on how to market the album.
Well, you know what, it’s not where I go from a business standpoint, it’s more about where she goes creatively because, truth be told, we built the business around her creative infrastructure and that business that was built is unique to Lady Gaga.
Gaga and Carter travel to Cupertino to meet with Jobs at his request to discuss Apple’s music-centered social network Ping. Gaga and Carter criticize Ping’s lack of connectivity to other social networks, especially Facebook, as well as its design. It is reported that the leave “respecting Mr. Jobs’ overall vision.” After the meeting Carter calls Michelsen, a well-connected technology investor and entrepreneur, to find a platform for entertainers that could help them manage their fan base across all major social networks. Michelsen:
I said why try to find a platform, let’s try to build one.
Gaga performs Brown Eyes on The Jonathan Ross Show from her album The Fame.
Gaga appears on the cover of the April 2010 issue of Cosmopolitan. She talks about an old boyfriend who didn’t believe in her.
I had a boyfriend who told me I’d never succeed, never be nominated for a Grammy, never have a hit song, and that he hoped I’d fail. I said to him, ‘Someday, when we’re not together, you won’t be able to order a cup of coffee at the f***ing deli without hearing or seeing me.’
Carter is interviewed in Ad Age magazine about Gaga’s marketing partnerships. At this time Gaga has 2.8 million Twitter followers, more than 5.2 million Facebook fans. Digital-single sales are over 20 million, album sales are eight million. Carter says their partnership is “95-5”:
The only thing I do is manage the vision. Ninety-five percent of the time I won’t comment on creative, and 95% of the time she lets me run the business. The other 5% is where we debate about things like, ‘Do you really want to bleed to death on stage at the [MTV] VMAs?’ She wins even when we do have those debates 5% of the time.
Carter says he doesn’t want Gaga to ever look like she’s endorsing a brand — hence why she’s created products for Universal’s Beats By Dre headphones line, Viva Glam and now Polaroid as its new creative director.
You won’t see her face plastered on any packaging or anything. We’re comparing it to when Tom Ford went to Gucci or Steve Jobs went into Apple and brought a different thought process and taste level in. We’re looking for her to do the same exact thing at Polaroid. It’s not about her putting her name on something — it’s reinvigorating a brand.
Lady Gaga wins Grammys for Best Dance Recording for Poker Face, and Best Electronic/Dance Album for The Fame.
Gaga performs Paparazzi during the MTV Music Awards to promote her debut album The Fame.
Gaga performs Bad Romance during The Ellen Show to promote her album The Fame Monster.
Gaga performs Bad Romance and Speechless during the American Music Awards show to promote her album The Fame Monster.
Gaga releases her single, Monster, from her album, The Fame Monster.
It’s the fear of attachment and the fear of loving something that’s bad for you… If you listen to the lyrics, it’s like being in love with the bad boy all the time, and you keep going back for more.
Gaga releases her single Alejandro from her album The Fame Monster. The video was directed by Steven Klein:
I was not thinking in terms (of influences). I saw it more as a combination of cinema and theater. (It is) about a woman’s desire to resurrect a dead love and who can not face the brutality of her present situation. The pain of living without your true love.
Gaga performs Speechless during The Ellen Show to promote her album The Fame Monster.
GaGa performsPoker Face during the Much Music Awards show in Canada to promote The Fame.
Gaga performs Love Game and Poker Face during the Much Music Awards show to promote her album The Fame.
Gaga releases her single Paparazzi from her album The Fame. Gaga on the story behind the song:
Well I’m so glad there are a few different interpretations, that was the idea. The song is about a few different things – it’s about my struggles, do I want fame or do I want love? It’s also about wooing the paparazzi to fall in love with me. It’s about the media whoring, if you will, watching ersatzes make fools of themselves to their station. It’s a love song for the cameras, but it’s also a love song about fame or love – can you have both, or can you only have one?
Gaga performs Love Game during Dancing With The Stars to promote her album The Fame.
Gaga performs Poker Face during The Ellen Show to promote her album The Fame.
Gaga releases her single Telephone feat. Beyonce, from her album The Fame Monster.
It doesn’t really matter if it makes sense or if it doesn’t make sense. By the end of the video, it became so much more as we explored each scene it became about transsexual women and it became about making fun of American hallmarks like soda cans and cigarettes and mayonnaise and bread.
Gaga releases her single Bad Romance from her album, The Fame Monster.
I wanted to design a pair for some of the toughest chicks and some of my girlfriends — don’t do this at home! — they used to keep razor blades in the side of their mouths. That tough female sprit is something that I want to project. It’s meant to be, ‘This is my shield, this is my weapon, this is my inner sense of fame, this is my monster.”
The Guardian interviews GaGa about the crevettes at her concerts.
I just shot these art films called ‘crevettes’. That’s what I call them. It means shrimps, in French. And shrimps are small, but decadent and tasty, which is how I think my films should be. It’s got a real, genuine, like, soul of innovation.
Gaga releases her single, Just Dance, featuring Colby O’Donis, from her album, The Fame.
Gaga releases her single Eh, Eh (Nothing Else I Can Say) from her album The Fame.
Gaga releases her single Poker Face from her album The Fame. Gaga on her favorite songs she has recorded:
Well, Bad Romance has a special place in my heart because it meant a lot to the Little Monsters when it came out. I also think You and I is one of the best songs I’ve ever written. But the third best song… [long pause] Well, I suppose I would have to say Poker Face. But see, I have very different feelings about different songs at different times.
DeGeneres interviews Gaga during The Ellen DeGeneres Show and asks her questions about the premiere of her latest song, Judas, her success, and the reason why she never wears pajamas.
It’s very funny. My best friends often crash at hotels where I’m at. They will come visit me on the road and they always call me a Beauty Queen disaster. I wake up and my wig’s falling off my head. My mole is on the other side of face. My fake mole, it’s not fake it’s surreal.
Gaga releases her single LoveGame from her album The Fame.
I wanted to have that big giant dance video moment. I wanted it to be plastic, beautiful, gorgeous, sweaty, tar on the floor, bad-ass boys, but when you got close, the look in everybody’s eyes was f—ing honest and scary.
Carter and Herbert promote Gaga in San Francisco and L.A. Carter:
[Gaga had just been dropped by Def Jam Records. Carter had just been fired by Eve Jeffers, his biggest client. And Herbert had just left his label at Universal to start over fresh] So everybody had something to prove, and nothing to lose. We went from club to club. She was in the front seat of our friend’s truck. Going to four clubs a night, playing for a couple hundred people, between L.A. and San Francisco. She pretty much wore the same outfit for one year. It was something no one had seen before. Top 40 radio was telling us we had to get on dance stations, and it was gay music, not what they played.
Carter called club promoters, designers, DJs, media.
This was hand-to-hand combat
We didn’t have money for the ideas we wanted. We didn’t have people paying attention to us. We had none of that support. But what we had was each other. We had heart.
Facing eviction from his office, Carter is introduced to Lady Gaga by Herbert, the executive producer at her record label. Carter becomes her manager.
Vince is a big guy, and I see him walking through the reception area. And behind him, I see this girl with these big shoes, and big black eyeglasses, and fishnet stockings, and no pants, just a leotard. We hit it off right away. Everything she is today she was when she walked through the door. She just had a point of view. The music was there. You don’t meet a lot of artists with vision, not early artists, not at the beginning.
He was going to lose his house. He had no Christmas gifts for his kids. But at the end of the day, if you’re a good person like Troy is, good things will come to you…People still to this day, they don’t understand, and try to figure it out. We still live in this world where there’s black people and white people, and people say: ‘Vince, you guys are two black guys. Why did you let this black guy be the manager of this white girl?’ Because in music no one looks at color. They just look at each other’s heart. And when you look at that, it has every color in the book.
Germanotta signs to Def Jam Records and slowly begins to gain popularity. While attempting to gain the attention of producers, Gaga reports that many of them thought she was too theatrical for pop. Even with her new style, she had a hard time getting the attention of producers.
Germanotta is in the process of trying to come up with a stage name when she receives a text message from Fusari that read ‘Lady Gaga’. He explained:
Everyday, when Stef would come to the studio, instead of saying hello, I would start singing ‘Radio Gaga’. That was her entrance song.
The text was the result of a predictive text glitch that changed ‘radio’ to ‘lady’. Germanotta replies with:
That’s it. Don’t ever call me Stefani again.
Germanotta catches the eye of music producer, Rob Fusari. She begins traveling to New Jersey daily to work closely with him. While in collaboration, Fusari compares her voice to that of Freddie Mercury, lead singer of Queen.
Germanotta is dropped from Def Jam Recordings after failing to finish a full length album in six months. Def Jam executive, L.A. Reid, said in an interview that he loved Germanotta when he first met her, but he had a change of heart.
I said, ‘You know, I really don’t like it. You know, let her have her freedom. Let her have her career. Let her go find it.’ It was the worst thing I’d ever done.
Returning to her family home, Germanotta begins experimenting with go-go dancing and neo-burlesque shows in bars dressed in little more than a bikini.
Prior to performing under her famous stage name, the singer forms the Stefani Germanotta Band (SG Band) as a classic rock cover band, becoming a staple of downtown Lower East Side.
Germanotta guest stars on the Sopranos episode “The Telltale Moozadell”, in which she plays a rebellious teen applauding the destruction of school property.
Stefani Joanne Angelina Germanotta is born in New York to Joseph Anthony Germanotta, Jr. and Cynthia Louise Bissett. Her family is French Italian and devout Catholics.