Harper’s Bazaar interview
Gaga gives an interview to Harper’s Bazaar Magazine about the success of her single Born This Way.
It broke all the records. Gaga cheers, bopping up and down, adding that what she found most remarkable was that the song attracted new fans. I was happy with the fans I’ve already got. But it opened this new fan base of people who love the simplicity and joyfulness of it.
Born This Way performance
Gaga performs single Born This Way during the Grammy Awards show to promote her album Born This Way.
Thank you so much from the bottom of my heart.
Praises Born This Way
Carter praises Born This Way:
We’re just starting to play music for the label. We’re very excited about it. We’re starting to play a little for people and getting a feel for it, and she’s done an incredible job, a really incredible job.
Carter also says he and Gaga have yet to decide on how to market the album.
Well, you know what, it’s not where I go from a business standpoint, it’s more about where she goes creatively because, truth be told, we built the business around her creative infrastructure and that business that was built is unique to Lady Gaga.
Gaga meets Jobs, criticizes Ping
Gaga and Carter travel to Cupertino to meet with Jobs at his request to discuss Apple’s music-centered social network Ping. Gaga and Carter criticize Ping’s lack of connectivity to other social networks, especially Facebook, as well as its design. It is reported that the leave “respecting Mr. Jobs’ overall vision.” After the meeting Carter calls Michelsen, a well-connected technology investor and entrepreneur, to find a platform for entertainers that could help them manage their fan base across all major social networks. Michelsen:
I said why try to find a platform, let’s try to build one.
Brown Eyes performance
Gaga performs Brown Eyes on The Jonathan Ross Show from her album The Fame.
Gaga appears on the cover of the April 2010 issue of Cosmopolitan. She talks about an old boyfriend who didn’t believe in her.
I had a boyfriend who told me I’d never succeed, never be nominated for a Grammy, never have a hit song, and that he hoped I’d fail. I said to him, ‘Someday, when we’re not together, you won’t be able to order a cup of coffee at the f***ing deli without hearing or seeing me.’
Describes ’95-5′ partnership
Carter is interviewed in Ad Age magazine about Gaga’s marketing partnerships. At this time Gaga has 2.8 million Twitter followers, more than 5.2 million Facebook fans. Digital-single sales are over 20 million, album sales are eight million. Carter says their partnership is “95-5”:
The only thing I do is manage the vision. Ninety-five percent of the time I won’t comment on creative, and 95% of the time she lets me run the business. The other 5% is where we debate about things like, ‘Do you really want to bleed to death on stage at the [MTV] VMAs?’ She wins even when we do have those debates 5% of the time.
Carter says he doesn’t want Gaga to ever look like she’s endorsing a brand — hence why she’s created products for Universal’s Beats By Dre headphones line, Viva Glam and now Polaroid as its new creative director.
You won’t see her face plastered on any packaging or anything. We’re comparing it to when Tom Ford went to Gucci or Steve Jobs went into Apple and brought a different thought process and taste level in. We’re looking for her to do the same exact thing at Polaroid. It’s not about her putting her name on something — it’s reinvigorating a brand.
Lady Gaga wins Grammys for Best Dance Recording for Poker Face, and Best Electronic/Dance Album for The Fame.
Gaga performs Paparazzi during the MTV Music Awards to promote her debut album The Fame.
Bad Romance performance
Gaga performs Bad Romance during The Ellen Show to promote her album The Fame Monster.
Bad Romance, Speechless performance
Gaga performs Bad Romance and Speechless during the American Music Awards show to promote her album The Fame Monster.
Gaga releases her single Alejandro from her album The Fame Monster. The video was directed by Steven Klein:
I was not thinking in terms (of influences). I saw it more as a combination of cinema and theater. (It is) about a woman’s desire to resurrect a dead love and who can not face the brutality of her present situation. The pain of living without your true love.
Gaga releases her single, Monster, from her album, The Fame Monster.
It’s the fear of attachment and the fear of loving something that’s bad for you… If you listen to the lyrics, it’s like being in love with the bad boy all the time, and you keep going back for more.
Gaga performs Speechless during The Ellen Show to promote her album The Fame Monster.
Love Game performance
Gaga performs Love Game and Poker Face during the Much Music Awards show to promote her album The Fame.
Poker Face performance
GaGa performsPoker Face during the Much Music Awards show in Canada to promote The Fame.
Gaga releases her single Paparazzi from her album The Fame. Gaga on the story behind the song:
Well I’m so glad there are a few different interpretations, that was the idea. The song is about a few different things – it’s about my struggles, do I want fame or do I want love? It’s also about wooing the paparazzi to fall in love with me. It’s about the media whoring, if you will, watching ersatzes make fools of themselves to their station. It’s a love song for the cameras, but it’s also a love song about fame or love – can you have both, or can you only have one?
Love Game performance
Gaga performs Love Game during Dancing With The Stars to promote her album The Fame.
Poker Face performance
Gaga performs Poker Face during The Ellen Show to promote her album The Fame.