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Linda Yaccarino

Linda Yaccarino37 posts

Linda Yaccarino is an Amercian businesswoman, who has been hired to take over as Twitter CEO, from Elon Musk. She previously worked at NBCUniversal as chairwoman for global advertising and partnerships, and at Turner Entertainment.

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11 Oct, 2020

#ShesMy campaign launch

Advertising campaign0 Comments

On International Day of the Girl, Yaccarino launches the #ShesMy campaign,

honoring the women of all ages who have supported, inspired, and championed us over the years. Because the amazing women in our lives are not one-dimensional, and deserve recognition for the many roles they play.

The campaign asks participants to share a picture of an ‘impactful woman in your life’ on Twitter, Instagram, Facebook, Snapchat or LinkedIn, using the hashtag #ShesMy, with a description of their meaning to the sharer, and to nominate others to recognize special women in their lives.