#ShesMy campaign launch

On International Day of the Girl, Yaccarino launches the #ShesMy campaign,

honoring the women of all ages who have supported, inspired, and championed us over the years. Because the amazing women in our lives are not one-dimensional, and deserve recognition for the many roles they play.

The campaign asks participants to share a picture of an ‘impactful woman in your life’ on Twitter, Instagram, Facebook, Snapchat or LinkedIn, using the hashtag #ShesMy, with a description of their meaning to the sharer, and to nominate others to recognize special women in their lives.